AN ESTATE PLATFORM IN A CLASS OF ITS OWN
To understand the significance of the innovation that ClearEstate represents, one must first look at the estate settlement process and how, from a product standpoint, it is not only inefficient but a downright cruel experience.
“We made sure to capture what the journey looks like from A to Z. The reality of estate executorship is that everybody only goes through this once, maybe twice in a lifetime. So it's not like you get to practice.”
That user-centric programming is critical at a time when most executors should be grieving, and not negotiating the hoops and hurdles of an uncaring system. There can be thousands of paths toward estate settlement, and ClearEstate’s interface is designed to help you get there as quickly and painlessly as possible.
“We’ve created an Executor Checklist, detailing each step you have to take, and the platform's responsibility is to figure out and optimize what that path is going to look like, given your particular circumstances. No two estates are the same, so we start with just a few simple questions. We chat, and slowly gather the minimum amount of information to forecast what the next 12 months will look like,” Pascal explained.
Part of the process is taking bits and pieces of information to create a hierarchy of beneficiaries and executors who get to see how the inheritance is structured. Everything is visual and transparent with an eye toward stemming potential conflict.
Many products, and an increasing number of apps, can help reduce a person's anxiety during difficult times. A platform that can do this while pushing governments and institutions across North America to themselves systematize more empathetic processes is more than a new convenience, but a serious agent of change.
“ClearEstate is the knight in shining armour; there's a lot of loyalty that gets created very fast. And if I can do something to help people, it matters a lot to me. That's the reason why I wanted to create this.”