Estate Planning
Mar 05, 2026
A Will Is Not an Estate Plan
Why this distinction matters more than most Canadians—and their advisors—realize
Alex started off studying electrical engineering, but soon found that running businesses and launching new and exciting products is where his expertise truly lay. He ended up getting a degree in entrepreneurship and started working as a product manager at various startups, including taking on the role of lead Product Manager at the VC-backed digital marketing platform Acquisio. After the passing of his parents, Alex took over the responsibility of settling their estate, thereby becoming intimately acquainted with the challenges and needs facing an estate executor.
